Category: 1970's Best Sellers. Clue: The preface to this novel says its title is a trademark phrase of General Mills, used on a cereal product. I found this remarkably easy. One contestant guessed "Captain Crunch" and another had no answer at all. The winner came up with the correct response. Can you?

Yes, you're encouraged to steal this userpic. That is all.

You may have seen this on FB, but I'll risk redundancy in order to get the word out.

My friend Freddy (Basil Frederick Hill III) has been missing since Thursday night (Dec 10.) He was last seen leaving Trezans bar in Glenville, WV. Since then tracking dogs have traced his scent down to a river. A search has been conducted but has turned up nothing so far. If you have any information on his whereabouts, please contact his sister Renee at 304-553-9856 or his friend Leah at 304-421-4280. Or contact me any which way you can. Thanks for keeping an eye out. I spent many happy times with Freddy and Renee when we were kids and am still in a state of disbelief and shock concerning his disappearance. You may have also seen this posted by others, but I'm not just running with a news story here. I actually know Freddy.